Bio

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Michael is an anthropologist with a difference.

With a PhD from the University of East London, where he is a former lecturer, his doctoral thesis focused on the evolutionary origins of creative, imaginative and inventive thought and behaviour over the last 100,000 years or so.

Michael fervently believes he can help anyone improve their creative intelligence, from organisations and high-flying leaders to self-professed non-creatives and those who are already brilliant creative minds.

Michael is the co-founder of the creativity company Qreativity and a leading thinker on creativity. He has developed the first and only true theory of creativity – Generator Theory – as detailed in his book The Creativity Code.*

Out of his academic work Michael developed the Createmics™ creative brain training and idea generation technique, which itself constitutes part of his Kleytro™ mind-body training system for developing anyone's creative self, the first system of its kind.

He has run extensive creative thinking courses for IBM, Pernod Ricard and the Guardian, who has also published his work.

Michael is himself a creative soul - these days anyway. Having had no background or even interest in inventive thought until adulthood, his creative self flowered through his academic studies of creativity and the development of his theory and techniques.

In recent years his big creative ideas have been behind award-winning advertising campaigns, cover articles in leading marketing industry publications, and high profile re-brands such as the one that helped a billion dollar American restaurant chain increase its profits by tens of millions. He has invented a radical new weight training technique, dabbles in music, visual ideas, film-making and script-writing. His feature film script is currently in development. It’s about a woman who tries to go mad.

Michael is a full member of the ASA (Association of Social Anthropologists of the UK and Commonwealth) and a fellow of the RSA (Royal Society for the Encouragement of Arts, Manufactures and Commerce).

*Currently out of print while second edition is completed.